Word Up welcomes award-winning filmmaker and prolific public speaker Denise Soler Cox to discuss her new book, ” What Will They Say?: Confront Cultural Taboos and Discover Your Inner Power”, which exposes nine common Latinx cultural taboos no one dares discuss and shares her road-tested advice to blast through them and reclaim your power.
The Spanish edition will be available on the same publication date: “¿Qué dirán?/What Will They Say?: Enfrenta los 10 tabúes culturales y descubre tu poder interior”
ABOUT THE BOOK
The Latino population in the United States is over 66 million today, with women representing approximately half that population. By 2030, this group is projected to be one in five US residents. Yet only one percent of the C-suite is Latina, and for every 100 men promoted to manager, only 74 Latinas advance. The math doesn’t add up, unless you understand the deeply embedded cultural patterns passed down through generations that remain unspoken.
Through raw personal stories and unflinching honesty, Cox reveals the cultural taboos that have been quietly sabotaging Latina success, drawing from thousands of one-on-one conversations with Latinas after her keynotes who recognize these unspoken patterns but never had language for what was holding them back. Each chapter exposes a taboo through Cox’s own vulnerability, creating space for readers to break through their own.
This isn’t just another leadership book, it’s your guide to liberation from the generational stories that have kept the fastest-growing demographic in America from claiming their power.
ABOUT THE AUTHOR
Denise Soler Cox is a cultural excavator: an award-winning filmmaker, keynote speaker and author who goes inside the cultures that shape how we lead, belong and who we become. Her debut book, What Will They Say? (Simon & Schuster, August 2026), uncovers the ten inherited cultural rules keeping Latina leaders shrinking and sidelined and shows them, finally, how to stop. A sought-after voice on culture, identity and belonging, Denise has spoken on 400+ stages including two TEDx talks and SXSW 2026. She has partnered with Ralph Lauren, Amazon, Microsoft, and L’Oréal, among others. In 2020, Apple Podcasts North America recognized her podcast The Self-ish Latina as both a Featured Podcast and Featured Host, with listeners in 32 countries. She has appeared as a culture expert on NBC Nightly News, and her work has been featured in Forbes, CNN and PBS.