From Camera to Client: A Photography Business Workshop with SAM POPP

Taking great photos is only one part of building a sustainable photography career. In this workshop, Uptown-based photographer Sam Popp pulls back the curtain on the business behind the work, sharing the systems, decisions, and client experience strategies that have helped her build a thriving photography business.

Designed for photographers, videographers, or media-makers who want to strengthen the business side of their creative practice, this workshop will explore what happens beyond the camera: how you position yourself, communicate with clients, set expectations, build trust, and create an experience that makes people want to hire you again.

What we’ll cover: How Sam approaches business development, visibility, and building long-term client relationships over time.Contracts, communication, and managing client expectations Creating a client experience that builds trust and repeat business. Open Q&A with space to talk through real questions and scenarios. Whether you’re building your first client base or refining an established practice, you’ll leave with practical ideas for running your photo, video, or media business with more clarity and confidence.

About Sam Popp @sampoppshoots
Sam Popp is a New York City-based corporate event and portrait photographer, workshop leader, and community builder. After being laid off from her corporate marketing career in 2022, she turned her freelance photography side-hustle into a full-time business, specializing in conferences, corporate events, executive portraits, and brand storytelling.  Today, Sam photographs hundreds of events and professionals each year across the US for startups, nonprofits, media organizations, and global companies, regularly documenting CEOs, public figures, speakers, entertainers, and industry leaders. Her client work has been featured in Axios, The New York Times, Bloomberg, Forbes, and more. Learn more about her at www.sampoppshoots.com